In Arteaga, Coahuila, in the middle of the Mexican desert, you will find Rancho Santa María Organics, like an oasis of biodiversity and sustainability, led by the passionate farmer Enrique Alatriste. His story is a testimony of love for the land, dedication to sustainable agriculture, and commitment to the local community. Origins and Motivations The foundations of this family business date back generations, where agriculture was more than a profession: it was a legacy. From his great-grandparents to his own family, the agricultural tradition flowed in Enrique‘s veins from a young age. However, his path was shaped by a combination of heritage and conscious choice. "I always knew I wanted to stay in the countryside, but I also wanted to do things differently," recalls Enrique. "I studied agronomy to combine traditional knowledge with the latest innovations in sustainable agriculture." Determined to stay connected to his roots in the countryside, Enrique decided to study agronomy. His path took him far, where he delved into the world of agricultural microbiology in Edmonton, Alberta, Canada. It was there that he discovered his passion for sustainable and local production. Challenges and Overcomings The road to sustainability was not without challenges. Enrique and his team faced obstacles such as climate change and misinformation in the community. However, each challenge was an opportunity to innovate and educate. From combating pests organically to raising awareness about the importance of consuming agroecological products, Enrique became a passionate advocate for a fairer and more sustainable agricultural model. "Climate change and misinformation are the biggest challenges we face," shares Enrique. "But every day we are more committed to doing things differently and educating our community about the importance of more sustainable agriculture." One of the most significant moments in their history was the success in growing pesticide-free potatoes. Challenging conventional practices where poison is sprayed up to 3 times a week, they managed to grow this tuber using organic methods and without the use of toxic substances, demonstrating that healthy and environmentally friendly food production is possible. Relationship with the Community The connection with the community is the heart of Rancho Santa María Organics. Enrique and his team interact directly with other local producers, sharing knowledge and experiences to promote sustainable agriculture in the region. Through social networks and local markets, they have created meaningful connections with conscious consumers, inspiring a shift towards healthier and more sustainable eating habits. "We are proud to be part of a community that values sustainable agriculture," affirms Enrique. "Through education and collaboration, we are building a healthier and more equitable future for all." Innovations and Sustainable Practices At Rancho Santa María Organics, innovation is key. From their bio-factory, where they produce natural fertilizers for the soil using leaves, branches, rotten fruit, and all organic waste that falls to the ground; to their organic farming methods for potatoes and other crops, each practice reflects their commitment to sustainability and excellence. Their comprehensive approach to agriculture demonstrates that it is possible to cultivate responsibly and profitably, preserving soil health and the environment. Impact on Health and the Environment Enrique Alatriste emerges as a beacon of hope on Mexico‘s agricultural horizon. His commitment to local and sustainable agriculture is not only admirable but also an inspiration to many seeking a greener and more ethical path in food production. When visiting Rancho Santa María Organics in Arteaga, Coahuila, one cannot help but feel the deep connection between humans and the land, a connection rooted in respect, understanding, and mutual care. Enrique not only cultivates apples and vegetables; he cultivates a better future for future generations, one where soil health and community are at the center of the agricultural equation. Enrique Alatriste and his team at Santa María Organics are weaving a network of change that extends beyond the boundaries of their ranch and reaches the hearts and minds of those seeking a more sustainable and healthy alternative on their table. And in this network, Hortú plays a crucial role in connecting producers like Enrique with conscious consumers who value quality, freshness, and a positive impact on the environment. By supporting local producers like Enrique and choosing agroecological products, we are sowing the seeds of a more promising future, one where agriculture and the community thrive together in harmony with nature. So the next time you choose your food at Hortú, remember the story behind each product, the story of people like Enrique Alatriste, whose work and dedication are helping to change the world, one field at a time. "The ranch is always open to visits and willing to share this knowledge with all producers and consumers who want to learn more about toxic-free management that guarantees our food safety and environmental health